Analytics

By using Zeno Tools’ analytics, you can make data-driven decisions to optimize your content, boost listener engagement, and grow your station’s reach. You’ll be able to access:

1. Real-Time Listener Data

Keep track of who’s listening, when they’re listening, and where they’re tuning in from—all in real time. Stay informed of the number of current live listeners and gain insight into peak listening times.

Each time someone connects to your stream, it counts as a session. You can easily track the total number of sessions completed.

The graph will display the total sessions over the period of time you selected, helping you track performance trends.

2. Audience Location

Find out where your listeners are based globally. This information helps you tailor your programming to specific regions, making your station more relevant to your audience and enhancing engagement.

3. Listener Sessions

Track how long your listeners are staying tuned in. Understanding listener duration helps you identify the most engaging segments of your content, so you can maximize listener retention.

Scroll down further to find the Average Listening Minutes graph. This is a great tool to gauge at what time your station is most popular.

4. Detailed Session Reports

Dive into reports that break down your station’s listening patterns, including average session duration, listener return rate, and total listener sessions. Use these insights to improve your programming and grow your station.

5. Device and Platform Breakdown

Understand where and how your listeners are tuning in—whether it’s through desktop, mobile, or smart devices. Tailor your streaming strategy based on the platforms your audience prefers.

6. Daily or Hourly Statistics

Lastly, you will see daily or hourly statistics, depending on the selection you made. This will give you a breakdown of listener activity over time.

Updated on: 28/09/2024