Direct Advertising Sales through Zeno Tools
This new feature enables broadcasters to sell their digital streaming inventory directly to advertisers, leveraging Zeno’s advanced programmatic technology. With this tool, you can seamlessly deliver pre-roll audio ads, giving you complete control over your ad space while boosting your revenue.
Here’s how:
Navigate to the Advertising Tab: Log in to your Zeno Tools Account and find the Advertising tab in the left margin.
Fill Out the Advertising Request Form: Provide the requested information for the ad campaign.
Submit the Request: Once the details are complete, your request will be forwarded to the Zeno Advertising Department for review.
Key Details:
Pre-Roll Audio Ads Only: Zeno advertising is currently limited to pre-roll audio ads, which play at the beginning of each session.
Impression Requirement: Each campaign request should target a minimum goal of 50,000 impressions, which requires roughly 50,000 sessions to achieve.
Date Limitation: Campaigns cannot be scheduled to start more than 30 days.
Review Process:
Once we receive your request, our team will evaluate it based on the campaign's potential to meet the impression requirements. Here’s what you can expect:
Qualified Campaigns: If your request meets the criteria, you’ll receive an invoice for the advertising setup.
Unqualified Campaigns: If the campaign doesn’t qualify, we’ll notify you with details for future eligibility.
With this new tool, Zeno Plan subscribers can engage advertisers with ease, adding another revenue stream to their broadcasting efforts. Take advantage of this feature today!
Here’s how:
Navigate to the Advertising Tab: Log in to your Zeno Tools Account and find the Advertising tab in the left margin.
Fill Out the Advertising Request Form: Provide the requested information for the ad campaign.
Submit the Request: Once the details are complete, your request will be forwarded to the Zeno Advertising Department for review.
Key Details:
Pre-Roll Audio Ads Only: Zeno advertising is currently limited to pre-roll audio ads, which play at the beginning of each session.
Impression Requirement: Each campaign request should target a minimum goal of 50,000 impressions, which requires roughly 50,000 sessions to achieve.
Date Limitation: Campaigns cannot be scheduled to start more than 30 days.
Review Process:
Once we receive your request, our team will evaluate it based on the campaign's potential to meet the impression requirements. Here’s what you can expect:
Qualified Campaigns: If your request meets the criteria, you’ll receive an invoice for the advertising setup.
Unqualified Campaigns: If the campaign doesn’t qualify, we’ll notify you with details for future eligibility.
With this new tool, Zeno Plan subscribers can engage advertisers with ease, adding another revenue stream to their broadcasting efforts. Take advantage of this feature today!
Updated on: 06/11/2024
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